Initial & Final ideas

We have been put into groups of three where we are going to create a short film for the brief from 'The Switch' about climate change and global warming. 

Once we got into our groups we started straight away thinking about ideas for our short film, we had lots of different thoughts but only some turned out to be realistic and achievable. We had a few ideas of a way to inform the audience about climate change in a new way instead of following past ideas which were news reports. It was quite difficult to think of something new and find a different way to present the information whilst keeping it informative and interesting, we didn't want our idea to appear boring and lack humour. One idea we had involved a person from the future appearing in the short film explaining to the audience what has happened to him and how his life has changed due to climate change, but we scrapped this idea as we felt it would be quite difficult to produce and portray the futuristic person, and we didn't want it to look fake or be hard to understand. We also had ideas that would involve the use of a video chat on a computer where there would be a presenter speaking through the video chat about the issue. However we didn't really like this idea.

In the end after lots of discussion we eventually decided on our final production idea, in the end we ended up sticking to the news report style of short film but ours will be presented as an emergency broadcast style. Therefore the short film will begin with two people watching TV in a living room where the camera will zoom in to just the TV screen, then the TV will cut out and the emergency broadcast will begin. I think this way the audience won't know what is coming up and won't have any idea what the short film is about until the emergency broadcast kicks in. The short film will include all of the facts and information about climate change and will include shots of the Westmill Wind Farm. 

We will conduct primary and secondary research to find out the audiences views on climate change, what they already know and what they do to help combat the issue already. We will then use the information we gather from our research in both our pitch and our short film. We will be sending out questionnaires, carrying out interviews and focus groups as well as looking in books, magazines and on the internet for all the information we can get. 

As a group we hope that our short film will be factual and interesting to the target audience of 16+ and will give the public a better insight into the issue and allow them to change the way they live their lives to help combat the issue!